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価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ―
https://ic.repo.nii.ac.jp/records/372
https://ic.repo.nii.ac.jp/records/372041c0099-f33e-40fe-825d-853353404e56
名前 / ファイル | ライセンス | アクション |
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2-01_taguchi (12.5 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-01-25 | |||||
タイトル | ||||||
タイトル | 価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ― | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Elaborating the Value Proposition Concept and the Evolving Relative Value Emphasis:A Service-Dominant Logic Perspective | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
田口, 尚史
× 田口, 尚史 |
|||||
著者別名 |
TAGUCHI, Takashi
× TAGUCHI, Takashi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Service-dominant(S-D)logic provides the foundation of new theory and models for marketing.Th ecentral idea is that the enterprise cannot deliver value,but only offer value propositions,and then value is co-created.However,there is an obstacle to apply S-D logic to marketing practices since the definition of the key concept of value proposition is still ambiguous.In this paper,the concept of value proposition is elaborated from the S-D logic perspective,and a new definition of the value proposition is presented.Thereafter,normative implications are derived about how enterprises develop the re-defined value propositions and offer them to their potential customers.The relative emphasis of value propositions are appeared throughout four indirect service provision patterns. | |||||
書誌情報 |
茨城キリスト教大学紀要 en : Journal of Ibaraki Christian University 巻 49, p. 1-22, 発行日 2015 |
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出版者 | ||||||
出版者 | 茨城キリスト教大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 13426370 |