2026-03-08T07:19:03Z https://ic.repo.nii.ac.jp/oai

oai:ic.repo.nii.ac.jp:00000372 2023-06-19T11:20:22Z 1:46:49

価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ― Elaborating the Value Proposition Concept and the Evolving Relative Value Emphasis:A Service-Dominant Logic Perspective TAGUCHI, Takashi 田口, 尚史 タグチ, タカシ Service-dominant(S-D)logic provides the foundation of new theory and models for marketing.Th ecentral idea is that the enterprise cannot deliver value,but only offer value propositions,and then value is co-created.However,there is an obstacle to apply S-D logic to marketing practices since the definition of the key concept of value proposition is still ambiguous.In this paper,the concept of value proposition is elaborated from the S-D logic perspective,and a new definition of the value proposition is presented.Thereafter,normative implications are derived about how enterprises develop the re-defined value propositions and offer them to their potential customers.The relative emphasis of value propositions are appeared throughout four indirect service provision patterns. 茨城キリスト教大学 2015 jpn departmental bulletin paper https://ic.repo.nii.ac.jp/records/372 13426370 茨城キリスト教大学紀要 Journal of Ibaraki Christian University 49 1 22 https://ic.repo.nii.ac.jp/record/372/files/2-01_taguchi.pdf application/pdf 12.5 MB 2016-01-25