@article{oai:ic.repo.nii.ac.jp:00000372,
 author = {TAGUCHI, Takashi and 田口, 尚史},
 journal = {茨城キリスト教大学紀要, Journal of Ibaraki Christian University},
 month = {},
 note = {Service-dominant(S-D)logic provides the foundation of new theory and models for marketing.Th ecentral idea is that the enterprise cannot deliver value,but only offer value propositions,and then value is co-created.However,there is an obstacle to apply S-D logic to marketing practices since the definition of the key concept of value proposition is still ambiguous.In this paper,the concept of value proposition is elaborated from the S-D logic perspective,and a new definition of the value proposition is presented.Thereafter,normative implications are derived about how enterprises develop the re-defined value propositions and offer them to their potential customers.The relative emphasis of value propositions are appeared throughout four indirect service provision patterns.},
 pages = {1--22},
 title = {価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ―},
 volume = {49},
 year = {2015},
 yomi = {タグチ, タカシ}
}