{"created":"2023-06-19T11:08:06.866353+00:00","id":372,"links":{},"metadata":{"_buckets":{"deposit":"b9c5b793-1741-4d97-9bd3-6834e6c38795"},"_deposit":{"created_by":14,"id":"372","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"372"},"status":"published"},"_oai":{"id":"oai:ic.repo.nii.ac.jp:00000372","sets":["1:46:49"]},"author_link":["921","922"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"22","bibliographicPageStart":"1","bibliographicVolumeNumber":"49","bibliographic_titles":[{"bibliographic_title":"茨城キリスト教大学紀要"},{"bibliographic_title":"Journal of Ibaraki Christian University","bibliographic_titleLang":"en"}]}]},"item_10002_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"TAGUCHI, Takashi"}],"nameIdentifiers":[{}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Service-dominant(S-D)logic provides the foundation of new theory and models for marketing.Th ecentral idea is that the enterprise cannot deliver value,but only offer value propositions,and then value is co-created.However,there is an obstacle to apply S-D logic to marketing practices since the definition of the key concept of value proposition is still ambiguous.In this paper,the concept of value proposition is elaborated from the S-D logic perspective,and a new definition of the value proposition is presented.Thereafter,normative implications are derived about how enterprises develop the re-defined value propositions and offer them to their potential customers.The relative emphasis of value propositions are appeared throughout four indirect service provision patterns.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"茨城キリスト教大学"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"13426370","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"田口, 尚史"},{"creatorName":"タグチ, タカシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-01-25"}],"displaytype":"detail","filename":"2-01_taguchi.pdf","filesize":[{"value":"12.5 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"2-01_taguchi","url":"https://ic.repo.nii.ac.jp/record/372/files/2-01_taguchi.pdf"},"version_id":"76aaee08-7abd-4968-91e0-72832edc5102"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ―"},{"subitem_title":"Elaborating the Value Proposition Concept and the Evolving Relative Value Emphasis:A Service-Dominant Logic Perspective","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"14","path":["49"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-01-25"},"publish_date":"2016-01-25","publish_status":"0","recid":"372","relation_version_is_last":true,"title":["価値提案概念の精緻化と相対的価値重点の発展―サービス・ドミナント・ロジック・パースペクティブ―"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-06-19T11:20:22.159950+00:00"}